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According to Crewe (2016), people overlook how important luxury fashion retailing, consumption, and display are to the making of a brand.  The author discusses the establishment of luxury fashion value and how it remains steady in an ever-changing market and fast-pace environment.  Crewe notes that although consumers have limited their spending as of late, the luxury fashion market holds strong and will continue to grow.  Bourdieu and Capgemini (as cited in Crewe, 2016) claim that this is because there is a growth of upper class consumers who want to spend their money on quality items and find unique retailers to be exciting and fresh (as cited in Crewe, 2016).  But most importantly, luxury fashion retailers are expanding by placing stores in locations that most hunger for them.  They remain somewhat limited so consumers must search for them. Then they raise their prices because they know their customers are willing to pay hefty fees after their search.

Another way to continue the expansion of the luxury retail market is to include art.  According to Crewe (2016), “The alliances between art and fashion are in part an attempt to bond the product of the fashion retailer to that of both ‘high’ and more contemporary street art and thus to enhance the status of the product” (p. 517).  Many brands now hold standards based on the visual appeal of their store and of their products.  Crewe continues to discuss the importance of shop windows and how the alliance between art and fashion can really come into play when decorating. 

In summary, Crewe (2016) reiterates the importance of geographical location, art, design, and display for the growth of the luxury fashion market. With the recent popularity of the aesthetic appeal of a brand, these necessary factors will aid in the expansion of the market and the popularity of luxury fashion.